Originally posted on Variety:
The National Football League is launching an Internet TV service, dubbed NFL Now, designed to give gridiron fans worldwide a personalized video feed based on their favorite teams and players — and keep them in a football state of mind even in the offseason.
But the service won’t have what fans crave most: live NFL games.
NFL Now, set to launch in July, will mostly be free (stocked with ads) but there will be a subscription tier as well: NFL Now Plus, offering extra content for a monthly fee, with pricing details still to be decided. The Plus package will include every in-game highlight produced by the NFL and its partners, and provide access to the entire library of NFL Films content that is in digital format.
Marketing partners at launch are Verizon, Microsoft, Yahoo and Gillette. NFL Now will be available at nfl.com/now, on NFL Now mobile apps…
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